Talking Insights
Researchers work every day to understand the changing landscape around them - but what deeper insights can we find through their work that can help shape our future? Join Esomar on a journey of discovery, as we bring together guests from around the globe to explore the biggest questions of today, diving deeper into the challenges that face our society, and uncover new insights about the world around us.
Talking Insights
Latest Episodes
The First Step Toward Trustworthy AI in Sensitive Research Environments
Most organizations are missing out on invaluable human stories because they fear AI will strip away the soul of qualitative data. But what if the real breakthrough lies in how humans and AI collaborate? James Goh, CEO of the groundb...
From Qualitative to Quantitative: Validating Personas
Most teams struggle to turn rich qualitative insights into scalable, actionable business strategies — but what if you could transform deep research into a measurable, organization-wide advantage?Melissa Ramon and Nadja Baum reveal how t...
The Art of Building Superfans in Latin America’s Digital Music Era
In this conversation, our host, Antonio and Ariana Arciniega (Intercept Music) discuss the transformative impact of technology on the music industry in Latin America, focusing on the evolution of artist-fan relationships, the importance of data...
The Future of Consumer Insights
The conversation explores the integration of AI in research methodologies, emphasizing its potential to enhance understanding of consumer behavior and improve productivity in report writing.
Exploring Africa in Focus: Turning Insights into Action
The conversation focuses on the upcoming Esomar event in Africa, discussing its vision, the importance of community engagement, the diversity of the continent, and the role of youth and innovation in shaping the insights industry. Dharmendra Ja...