Talking Insights
Researchers work every day to understand the changing landscape around them - but what deeper insights can we find through their work that can help shape our future? Join ESOMAR on a journey of discovery, as we bring together guests from around the globe to explore the biggest questions of today, diving deeper into the challenges that face our society, and uncover new insights about the world around us.
Talking Insights
Ep.8 - The Politics of Opinion Polling
As elections loom across the globe, how much can we rely on opinion polls to show us political and social realities? How are polls carried out? And what challenges do pollsters and the public face when looking to polls for information? This week Srikar speaks to Kathy Frankovic, former director of surveys for CBS News, to get her insights into how polling performs a vital function within our democracies. Together they explore the roots of opinion polling, how polls can be interpreted, and how polls inform us about our politicians, public sympathies, and each other. Make sure to join ESOMAR’s Insights Festival from September 14th – 17th to hear more from Kathy as well as from other leading figures in the research sector. Find out more about this week's sponsor at www.questmindshare.com
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