Join host Nikki Lavoie as she kicks off the special series dedicated to ESOMAR's AI Taskforce. In this episode, Nikki provides an overview of the initiative and its mission to navigate the exciting world of artificial intelligence and its impact on the market research and insights industry. Discover the challenges, opportunities, and ethical considerations surrounding AI with insights from industry experts and thought leaders. Special guests Xabier Palácio and Ray Poynter shed light on their roles within the coordinating group and the crucial steps being taken to promote responsible AI use in research.