Talking Insights
Researchers work every day to understand the changing landscape around them - but what deeper insights can we find through their work that can help shape our future? Join ESOMAR on a journey of discovery, as we bring together guests from around the globe to explore the biggest questions of today, diving deeper into the challenges that face our society, and uncover new insights about the world around us.
Episodes
103 episodes
The Power of AR: Transforming Consumer Engagement
In this episode of Talking Insights, host António speaks with Takeshi Tawarada from Snap Inc. about the transformative power of Augmented Reality (AR) in marketing.They discuss how AR enhances consumer engagement, creates emotional conne...
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Season 4
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Episode 12
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18:35
Voices of Market Research - Elise Misse
In this episode of the series "Voices of Market Research", host António interviews Elise Misse, the Global Strategic Insights Director at Ricola. They discuss Elise's journey into market research, the integration of diverse areas i...
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Season 4
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Episode 11
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24:36
Voices of Market Research - Karin Lieshout
In this episode of Talking Insights, host António interviews Karen Lieshout, co-CEO of Skim, a global insight-based consultancy that helps leading companies elevate their pricing, brand communication, and innovation strategies.Together, ...
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Season 4
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Episode 10
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21:23
Voices of Market Research - Kahren Kersten
In this episode of Talking Insights, host António speaks with Kahren Kersten, an independent consultant and VP of Research on Research at the Insights Career Network. They discuss the challenges in the job market for insights profes...
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Season 4
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Episode 9
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23:18
Voices of Market Research - Bel Kerkhoff-Parnell
In this conversation, António and Bel Kerkhoff-Parnell discuss the intersection of market research, activism, and social impact, focusing on the challenges faced by women in the South African wine industry. Bel shares insights from ...
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Season 4
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Episode 8
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27:12
Voices of Market Research - Constanza Cilley
In this episode of Talking Insights, host António speaks with Constanza Cilley, co-founder and executive director of Voices Research and Consultancy. They discuss the evolution of market research in Latin America, the impact of technology and A...
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Season 4
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Episode 7
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15:46
Exploring the World of Synthetic Data
In another extra episode of Talking Insights, our host António and the guests Dr. Nikolai Reynolds and Colin Ho discuss the concept of synthetic data. They explore synthetic data's applications in product testing and the challenges ...
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Season 4
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Episode 6
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21:41
Polling Around the World | Ep. 5 - Middle East and Africa
In this episode of Talking Insights, António engages with market research experts Zaya Boumaiz and John Presutti to explore the complexities of polling in the Middle East and Africa. They discuss the political landscape's influence...
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Season 4
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Episode 5
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33:14
Polling Around the World | Ep. 4 - Latin America
In this episode of Talking Insights, host António speaks with Urpi Torrado, a leading expert in the Latin American market research and public opinion. They explore the complexities of polling in the region, discussing cultural and ...
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Season 4
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Episode 4
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34:56
Polling Around the World | Ep. 3 - Asia & India
In this episode of Talking Insights, Parijat Chakraborty discusses the complexities and nuances of political polling in Asia, particularly in India. He highlights the diverse political landscapes, the impact of technology, and the i...
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Season 4
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Episode 3
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27:05
Polling Around the World | Ep. 2 - UK and Europe
In this episode of Talking Insights, our host - António interviews Tanya Abraham, the research director of political and social research at YouGov. They discuss the evolution of polling in the UK, the importance of representation, ...
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Season 4
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Episode 2
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19:05
Polling Around the World | Ep. 1 - The US System
Welcome back to Talking Insights; we start 2025 with a new series! Join us as we kick off our Polling Around the World series with Kathy Frankovic, one of the foremost experts in public opinion polling. In this insightful conversat...
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Season 4
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Episode 1
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28:22
Insights on the Brink: How curiosity can drive you business forward with Brett Townsend
In this engaging conversation, António and Brett Townsend explore the evolving landscape of market research and consumer insights. Brett shares his journey from broadcasting to market research, emphasizing the importance of curiosity and innova...
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Season 3
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Episode 14
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20:26
The Future of Data Quality in Research with Stefan Boom
In this episode of ESOMAR’s Talking Insights, Andrea D'Agostino engages with industry expert Stefan Boom (Dynata) to discuss the critical topic of data quality in research. They explore the evolution of data quality concerns over the years, par...
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Season 3
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Episode 13
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19:18
Thought leadership on AI with Ramanathan Vythilingam
In this conversation, Rhiannon Bryant and Ramanathan Vythilingam discuss the evolving role of AI in business, emphasizing the importance of maintaining a human element amidst technological advancements. They explore the balance between efficien...
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Season 3
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Episode 22
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16:14
Enhanced creativity in research with AI
This conversation explores the transformative impact of AI on market research, particularly in new product development. Rhiannon Bryant, Jiongming Mu & Dr. Nikolai Reynolds discuss the importance of integrating consumer insights with AI cap...
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Season 3
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Episode 21
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16:26
Client Side and value of ESOMAR with Bea Dy
In this conversation, Rhiannon Bryan (ESOMAR) and Bea Dy (Bank of the Philippines Islands), discusses their experiences at the IGNITE! Conference in Bangkok, reflecting on the differences between this event and previous ones in Athens and Singa...
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Season 3
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Episode 20
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12:09
From Offline to AI: Navigating Asia’s Market Research
In this conversation, Rhiannon Bryant hosts Shinichi Hosokawa from GMO at the ESOMAR Asia Pacific Conference. They discuss the evolution of marketing research in Asia, particularly the shift from offline to online research and the emerging role...
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Season 3
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Episode 19
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8:02
Focus on brand values, sustainability and branding with Makiko Kobayashi
In this conversation, Rhiannon from ESOMAR interviews Makiko Kobayashi from Nikkei at the ESOMAR IGNITE! Conference in Bangkok. They discuss the evolving role of AI in corporate branding, the importance of sustainability and corporate responsib...
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Season 3
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Episode 18
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8:49
Maintaining Original Voice in the Age of AI with Dave McCaughan
In this conversation, Rhiannon Bryant and Dave McCaughan discuss the evolution of AI in market research, the importance of maintaining originality in the face of technological advancements, and the varying impacts of AI across different industr...
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Season 3
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Episode 17
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10:35
Tracking the Evolution of Insights: Key Shifts in Recent Years
In this conversation, Rhiannon Bryant and Colleen Ryan discuss the evolution of research and insights, particularly focusing on the impact of AI on the industry. They reflect on the changes observed over the years, especially in the cont...
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Season 3
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Episode 16
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7:06
Navigating Consumer Insights in Regulated Markets with Srinivasan Mohan
In this Talking Insights episode, Rhiannon Bryant interviews Srinivasan Mohan from Diageo about the challenges and innovations in consumer insights, particularly in the regulated alcohol market in India. They discuss the importance of understan...
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Season 3
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Episode 15
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13:24
CEO Networking at ESOMAR
The conversation revolves around the Asia Pacific Conference, focusing on the importance of CEO networking, collaboration, and insights gained from recent research. The speakers discuss the significance of the CEO dinners, the challenges faced ...
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Season 3
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Episode 14
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7:30
The human element in AI development with Joven Lee
🎙️ Talking Insights is back with a special episode recorded live at the ESOMAR Ignite! event in Bangkok!Kicking off our December series, Rhiannon Bryant, ESOMAR, sits down with Joven Lee from CINT to unpack the buzz around this ...
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Season 3
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Episode 13
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8:01
Transforming Market Research with AI ft. Jonas Nielsen
In this conversation, Antonio and Jonas discuss the evolving landscape of market research, emphasizing the importance of understanding consumer behaviour through empathy and technology. Jonas shares insights from his experience at GetWhy, highl...
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Season 3
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Episode 12
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16:44
