
Talking Insights
Researchers work every day to understand the changing landscape around them - but what deeper insights can we find through their work that can help shape our future? Join ESOMAR on a journey of discovery, as we bring together guests from around the globe to explore the biggest questions of today, diving deeper into the challenges that face our society, and uncover new insights about the world around us.
Podcasting since 2020 • 114 episodes
Talking Insights
Latest Episodes
Unlocking the Secrets of Pricing Power
In this conversation, António and Mary Kyriakidi from Kantar talk about the concept of pricing power, exploring its significance beyond mere profitability. They discuss how brands can enhance their pricing power through emotional re...
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Season 4
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Episode 23
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16:05

Navigating Multimodal Market Research in the Age of AI
In this conversation, Antonio and Stephen Tracy discuss the evolving landscape of market research, particularly in the context of generative AI and multimodal research methodologies. From blending traditional and digital methods to ...
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Season 4
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Episode 22
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15:39

The Unique Landscape in Vietnam’s Market Research | ESOMAR Renewal Tour 2025
In this episode of ESOMAR Talking Insights, host Antonio interviews Richard Burrage, the ESOMAR representative in Vietnam. They discuss Richard's extensive background in market research, the unique opportunities and challenges in the Vietnamese...
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Season 4
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Episode 21
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15:18

Innovations in Translation Services from Singapore | ESOMAR Renewal Tour 2025
In this conversation, Baxter Tan shares his journey into the market research industry, highlighting the differences in market research landscapes across Asia, particularly in Singapore and Australia. He discusses the role of Global ...
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Season 4
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Episode 20
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20:36

Navigating Market Research in Japan | ESOMAR Renewal Tour 2025
In this conversation, Shin Hosokawa discusses the evolving landscape of market research in Japan, highlighting the challenges and opportunities presented by AI and technology. He emphasizes the conservative nature of Japanese culture in adoptin...
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Season 4
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Episode 19
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11:27
