Talking Insights
Researchers work every day to understand the changing landscape around them - but what deeper insights can we find through their work that can help shape our future? Join ESOMAR on a journey of discovery, as we bring together guests from around the globe to explore the biggest questions of today, diving deeper into the challenges that face our society, and uncover new insights about the world around us.
Episodes
129 episodes
Exploring Human Connection in Market Research
Welcome to the first episode of our Talking Insights Live series, recorded right from the heart of the Esomar Congress exposition space!In this episode, we sit down with Jess Pettitt, the Congress opening keynote speaker,...
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Season 5
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Episode 1
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27:02
Unlocking Creativity in Branding
In this engaging conversation, T. Christian Helms, founder and creative director of Helms Workshop, shares insights on the importance of creativity in branding and design. A discussion on how to cultivate creativity within teams, th...
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Season 4
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Episode 37
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15:01
The Shift Towards Inclusive Marketing
In this episode of Talking Insights, host Antonio speaks with Valeria Piaggio from Kantar about the Brand Inclusion Index, a groundbreaking study that explores how consumers experience diversity, equity, and inclusion in brands. The...
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Season 4
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Episode 36
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20:01
Embracing Our Inner Cyborg: The Future of Market Research
In this episode of Talking Insights, our host Antonio, explores the future of market research with guests David VL Smith and
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Season 4
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Episode 35
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25:34
The Art of Communication in Research
Join us for an insightful episode as we delve into the "Hook, Line, and Thinker" workshop, designed to revolutionise storytelling in the research industry. Discover how this training, led by expert Daniel Wain, equips participants with the tool...
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Season 4
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Episode 34
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15:16
The Future of Experimentation: Insights from Heatseeker
In this conversation, Kate O'Keeffe, CEO and co-founder of Heatseeker, discusses the revolutionary approach of AI-driven experimentation in marketing.With highlights on how Heatseeker differentiates itself from traditional A/B testing by...
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Season 4
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Episode 33
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20:49
The Science of Joy in the Workplace
In this episode of Talking Insights, host António Almeida meet with Chelsea Gibbons, VP of Research Strategy at Sago, to explore a study on workplace happiness through technology. The conversation delves into how facial coding and micro-express...
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Season 4
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Episode 32
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15:18
Beyond the Buzz: What Synthetic Data Really Means for Research
In this episode, our host António and Richard Preeti delve into the complexities of synthetic data and its implications for market research. They discuss the semantics of the term 'synthetic data', the role of AI in generating insights, and the...
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Season 4
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Episode 31
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24:06
Unlocking Insights: The Mintel and Black Swan Collaboration
In this episode, António Almeida discusses the merger between Mintel and Black Swan Data with Matthew Nelson and Hugo. They explore the implications of predictive intelligence in market research, the challenges of integrating two companies, and...
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Season 4
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Episode 30
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16:42
The Power of Patient Voices in Market Research
In this episode of Talkin' Insights, host António Almeida speaks with Wes Michael, founder of Rare Patient Voice, about the critical role of patient voices in market research and healthcare. They discuss the evolution of patient participation, ...
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Season 4
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Episode 29
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21:32
Sustainability Insights: Understanding Urban Indian Consumers
In this conversation, Aditi Garg, a Consumer Strategy expert and Founder at Out of Syllabus, discusses India's evolving landscape of sustainability. She highlights the differences in consumer behaviour between urban and rural popul...
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Season 4
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Episode 28
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23:22
Bridging the Data Decision Gap
In this insightful conversation, António Almeida and Adele Jolliffe (from Kantar) delve into the data decision gap in marketing. They discuss the challenges marketers face in utilising vast amounts of data effectively and the disconnect between...
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Season 4
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Episode 27
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28:08
Bonus Episode -- Breaking the Noise: A New Era in Storytelling
This week we give you a BONUS episode to promote the upcoming training of the Esomar Academy - Breaking the Noise - 12-14 AugustIn this conversation, Anton...
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Season 4
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Episode 26
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14:55
Synthetic Data Beyond the Hype: What It Is, What It Isn’t, and Why It Matters
In this episode of Talking Insights, we sit down with Cynthia Vega, Head of Digital Analytics at Kantar and co-author of the report Synthetic Data: Beyond the Hype. Cynthia breaks down what synthetic data really is (and isn’t)...
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Season 4
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Episode 25
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21:02
Navigating the Future of Consumer Research with Jason Cohen
In this conversation, Jason Cohen, founder of Simulacra Synthetic Data Studio, discusses his journey in the world of synthetic data, particularly in consumer research. He shares insights on the challenges of data collection, the evolution of sy...
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Season 4
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Episode 24
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22:48
Unlocking the Secrets of Pricing Power
In this conversation, António and Mary Kyriakidi from Kantar talk about the concept of pricing power, exploring its significance beyond mere profitability. They discuss how brands can enhance their pricing power through emotional re...
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Season 4
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Episode 23
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16:05
Navigating Multimodal Market Research in the Age of AI
In this conversation, Antonio and Stephen Tracy discuss the evolving landscape of market research, particularly in the context of generative AI and multimodal research methodologies. From blending traditional and digital methods to ...
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Season 4
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Episode 22
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15:39
The Unique Landscape in Vietnam’s Market Research | ESOMAR Renewal Tour 2025
In this episode of ESOMAR Talking Insights, host Antonio interviews Richard Burrage, the ESOMAR representative in Vietnam. They discuss Richard's extensive background in market research, the unique opportunities and challenges in the Vietnamese...
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Season 4
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Episode 21
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15:18
Innovations in Translation Services from Singapore | ESOMAR Renewal Tour 2025
In this conversation, Baxter Tan shares his journey into the market research industry, highlighting the differences in market research landscapes across Asia, particularly in Singapore and Australia. He discusses the role of Global ...
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Season 4
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Episode 20
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20:36
Navigating Market Research in Japan | ESOMAR Renewal Tour 2025
In this conversation, Shin Hosokawa discusses the evolving landscape of market research in Japan, highlighting the challenges and opportunities presented by AI and technology. He emphasizes the conservative nature of Japanese culture in adoptin...
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Season 4
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Episode 19
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11:27
The Indian Insights Industry Challenges | ESOMAR Renewal Tour 2025
This conversation explores the current state of the Indian insights industry, highlighting growth sectors such as healthcare and technology, while addressing the challenges of conducting research in a diverse and multilingual country. The discu...
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Season 4
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Episode 18
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21:32
AI Revolutionizing Market Research | Talking Insights
In this re-run episode of Talking Insights, host Nikki Lavoie engages with Dharmendra Jain (DJ) to explore the foundations of AI and its transformative impact on market research. DJ shares insights on how AI differentiates from traditional meth...
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Season 4
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Episode 17
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22:07
Talking Insights explores the AI Revolution in Market Research
Continue the conversation on Synthetic Data and Artificial Intelligence with the re-broadcast of this episode. This time host Nikki discusses the impact of artificial intelligence (AI) on the market research industry with guests Ray Poynter and...
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Season 4
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Episode 16
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27:48
Unlocking the Power of Synthetic Data | Talking Insights
In this conversation, Scott Worthge and Kyle Hope from Quest Mindshare discuss the concept of synthetic data, its applications in market research, and the comparative analysis of studies conducted in the US and Latin America. They delve into th...
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Season 4
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Episode 15
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25:57
Unveilling the 2026 ESOMAR Latam Conference!
In this episode, host António interviews Alessandra Frisso, H2R Insights & Trends director, at the ESOMAR LATAM Conference in Lima. They discuss the significance of the conference, technological innovations in market research, the importanc...
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Season 4
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Episode 14
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20:02