Talking Insights
Researchers work every day to understand the changing landscape around them - but what deeper insights can we find through their work that can help shape our future? Join Esomar on a journey of discovery, as we bring together guests from around the globe to explore the biggest questions of today, diving deeper into the challenges that face our society, and uncover new insights about the world around us.
Episodes
148 episodes
Emotional Connections in Marketing
In this insightful conversation, Ariadna Carrascal discusses her award-winning data-driven marketing strategy for Samsung, focusing on the importance of emotional connections with consumers. She shares how a comprehensive analysis of consumer d...
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Season 5
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Episode 14
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15:57
Cognitive Demand: The Key to Effective Ads
In this conversation, Antonio and Jori van de Spijker discuss the transformative role of artificial intelligence in advertising, particularly focusing on how AI can optimize advertising engagements by understanding cognitive demand. They explor...
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Season 5
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Episode 13
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15:40
Unlocking Marketing Success with Movable Middles
In this conversation, Vas Bakopoulos discusses his award-winning projects, the Movable Middles Growth Framework and the Brandeis Performance study. He explains the importance of targeting the 'movable middles' in marketing, which are consumers ...
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Season 5
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Episode 15
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23:21
The Psychology of Consumption
The conversation explores the development and implications of a global feelings toolkit designed to understand emotions across cultures. Tara Howes and Tomas Gonsorcik discuss the project's phases, the importance of emotional connections in mar...
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Season 5
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Episode 12
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22:29
The Role of Media in Shaping Social Norms
The conversation explores the evolving public perception of military forces in Ukraine, highlighting the initial appreciation for their bravery but also the hesitance in forming personal relationships with veterans. It discusses the significant...
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Season 5
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Episode 17
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11:37
Unlocking Human Motivation Through Language
The conversation explores the significance of language in understanding human motivation, focusing on motivational analysis and lexical analysis as tools to uncover underlying thoughts and influences.
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Season 5
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Episode 16
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20:10
Navigating the Future of Research Careers
In this episode, host Antonio discusses the evolution of the Insights Career Network (ICN) with Kahren Kersten and Brian Fowler. They explore the impact of the pandemic on the job market, the transition of ICN to a nonprofit organization, the i...
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Season 5
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Episode 20
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21:32
Bridging the Gap: CMO and CFO Collaboration - Esomar Best of the Year
In this new season of the Talking Insights podcast, we celebrate the best of the year at Esomar.For this episode we discuss the collaboration between Kantar and Google, which won the Best Use of Data Award at the 2025 Esomar Awards. Gue...
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Season 5
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Episode 11
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18:01
The Future of Surveys: Engagement and Personalization - Esomar Best of the Year
We keep exploring the best of the year at Esomar and in this conversation, Matteo Cera (from Glaut) explores the evolution of traditional surveys into more engaging and personalized experiences, aiming to better understand respondents' true tho...
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Season 5
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Episode 10
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13:05
Driving Change: The Impact of Food Labeling - Esomar Best of the Year
In this conversation, Jean-Yves Laffon (from Appinio) discusses the impactful project on food labelling that earned him the Research Impact Award at the Esomar Awards. He explains the importance of transparency in food labelling, th...
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Season 5
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Episode 9
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29:14
Building Community Relationships - Esomar Best of the Year
This conversation with Beth Bleathman focuses on understanding customer experiences and building relationships with local communities, emphasizing the importance of data-driven decisions for effective support.It's part of the celebratio...
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Season 5
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Episode 8
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15:41
The Power of Sound in Branding
This conversation explores the significance of sonic branding in today's digital landscape, emphasizing its role in enhancing brand identity and engagement on social media. The speakers share their backgrounds in music and creative direction, d...
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Season 5
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Episode 7
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16:01
Reaching Youth: The Power of Social Media in Health
The conversation highlights the innovative approach taken by the Cancer Council in Australia to engage young people through social media influencers. Kathryn Hull discusses the successful implementation of an influencer-led campaign aimed at pr...
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Season 5
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Episode 8
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15:21
The Significance of Colour in Branding
This episode recorded live at the Esomar Congress 2025 in Prague explores the significance of color in branding and marketing. Wim and Uyen discuss the importance of objective data in color selection for products, and the broader im...
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Season 5
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Episode 6
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11:35
Exploring the Gig Economy
The conversation with Michael Nevski, recorded live at the Esomar Congress in Prague, explores the rise of the gig economy, its implications for different generations, the role of technology, and what companies can learn from these trends.<...
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Season 5
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Episode 5
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16:32
Normalizing Disability in Advertising
In this conversation recorded live at the Esomar Congress in Prague, Georgia Phillips discusses the critical role of advertising in promoting inclusion. Georgia highlights the lack of representation in media and the importance of no...
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Season 5
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Episode 4
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12:08
Evolving the Industry: A Call to Action
In this conversation recorded at the Esomar Congress in Prague, Antonio and Brett Townsend discuss the evolution of the insights industry, emphasizing the need for a consumer-centric approach, the importance of narratives, and the necessity of ...
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Season 5
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Episode 3
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11:57
Esomar Academy presents: Foresight in Market Research
En este episodio, Antonio conversa con Pilar Bermúdez de Marduk Design sobre la próxima capacitación de la Academia Esomar.Hablan sobre la importancia de la prospectiva en la investigación de mercados, la estructura de la capacitación y...
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9:08
Exploring Market Research in Africa
In this second episode of our Talking Insights Live series, recorded at the Esomar Congress, we turn our attention to Africa — a continent full of innovation, creativity, and a fast-growing insights community.Our g...
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Season 5
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Episode 2
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10:15
Exploring Human Connection in Market Research
Welcome to the first episode of our Talking Insights Live series, recorded right from the heart of the Esomar Congress exposition space!In this episode, we sit down with Jess Pettitt, the Congress opening keynote speaker,...
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Season 5
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Episode 1
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27:02
Unlocking Creativity in Branding
In this engaging conversation, T. Christian Helms, founder and creative director of Helms Workshop, shares insights on the importance of creativity in branding and design. A discussion on how to cultivate creativity within teams, th...
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Season 4
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Episode 37
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15:01
The Shift Towards Inclusive Marketing
In this episode of Talking Insights, host Antonio speaks with Valeria Piaggio from Kantar about the Brand Inclusion Index, a groundbreaking study that explores how consumers experience diversity, equity, and inclusion in brands. The...
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Season 4
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Episode 36
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20:01
Embracing Our Inner Cyborg: The Future of Market Research
In this episode of Talking Insights, our host Antonio, explores the future of market research with guests David VL Smith and
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Season 4
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Episode 35
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25:34
The Art of Communication in Research
Join us for an insightful episode as we delve into the "Hook, Line, and Thinker" workshop, designed to revolutionise storytelling in the research industry. Discover how this training, led by expert Daniel Wain, equips participants with the tool...
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Season 4
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Episode 34
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15:16
The Future of Experimentation: Insights from Heatseeker
In this conversation, Kate O'Keeffe, CEO and co-founder of Heatseeker, discusses the revolutionary approach of AI-driven experimentation in marketing.With highlights on how Heatseeker differentiates itself from traditional A/B testing by...
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Season 4
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Episode 33
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20:49
