Join host Nikki Lavoie as she kicks off the special series dedicated to ESOMAR's AI Taskforce. In this episode, Nikki provides an overview of the initiative and its mission to navigate the exciting world of artificial intelligence and its impact on the market research and insights industry. Discover the challenges, opportunities, and ethical considerations surrounding AI with insights from industry experts and thought leaders. Our special guest for this episode, Dharmendra Jain, ESOMAR Council Member, joins us as we direct our primary focus towards establishing a firm grasp of the foundational principles of AI.