Talking Insights
Researchers work every day to understand the changing landscape around them - but what deeper insights can we find through their work that can help shape our future? Join ESOMAR on a journey of discovery, as we bring together guests from around the globe to explore the biggest questions of today, diving deeper into the challenges that face our society, and uncover new insights about the world around us.
Talking Insights
The Power of Diversity in Research
Welcome to another special episode of Talking Insights! Join us as we delve into The Art & Science of Innovation in Chicago earlier this month.
Today, we’re excited to host Amy Hilliard and Pepper Miller to discuss the importance of understanding and incorporating Black insights in market research and branding.
They emphasise the need to begin with understanding the history, beliefs, and behaviours of Black Americans while also highlighting the missed opportunities and blind spots in the industry and advocating for building diverse teams to enhance creativity and decision-making.
The conversation also explores the impact of Rihanna's Fenty Beauty line in breaking barriers and creating representation in the beauty industry. Amy and Pepper stress the importance of relevant AI tools and data that include Black perspectives. The industry must pivot and approach the Black market holistically and innovatively.
ESOMAR, ESOMARASI24, Market Research, ESOMARCongress, Black insights, Rihanna, Fenty Beauty