Talking Insights
Researchers work every day to understand the changing landscape around them - but what deeper insights can we find through their work that can help shape our future? Join ESOMAR on a journey of discovery, as we bring together guests from around the globe to explore the biggest questions of today, diving deeper into the challenges that face our society, and uncover new insights about the world around us.
Talking Insights
Engaging, rewarding, and incentivising respondents in online surveys
In this episode of the "Talking Insights" podcast, Nathaniel Shelley-Reade and Danny Farkas from Virtual Incentives, along with Alexandrine de Montera from Full Circle Research, dive deep into the world of engaging, rewarding, and incentivizing survey respondents.
They discuss the critical role of respondents in market research and how their engagement directly impacts data quality. The episode explores the challenges researchers face in engaging survey participants, the significance of incentives in motivating respondents, and the role of choice in rewards.
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