Talking Insights
Researchers work every day to understand the changing landscape around them - but what deeper insights can we find through their work that can help shape our future? Join ESOMAR on a journey of discovery, as we bring together guests from around the globe to explore the biggest questions of today, diving deeper into the challenges that face our society, and uncover new insights about the world around us.
Talking Insights
Methodologies for your brand
In this conversation, Marco Frincio and Rogier van Hulst discuss the framework for AI-driven brand strategy developed by Quantum and LinkedIn. They introduce the concept of brand density, which is based on open-ended questions that elicit associations with a brand. They explain how AI is used to analyze unstructured text data from surveys and generate synthetic open-ended responses. The speakers also discuss the benefits and challenges of using synthetic data and the potential for combining AI technology with traditional research methods.
ESOMAR, congress, Chicago, art&Science, AI-driven brand strategy, brand density, open-ended questions, associations, unstructured text data, synthetic data, AI analysis, generative AI, market insights
Subscribe to ESOMAR - http://bit.ly/2Vk6j6a
• Research World - http://bit.ly/2UQpbul
• Follow us on Instagram - http://bit.ly/2DwFVfj
• Follow us on Twitter - http://bit.ly/2ZtT0PJ
• ESOMAR LinkedIn - http://bit.ly/2Drifcg
• ESOMAR Facebook - http://bit.ly/2ZrlU37
On this channel, you will find videos about our Research World media platform, our global and regional events, our membership benefits, the correct and ethical use of data, data standards, and more! If you have any questions or comments about any of our videos, don’t hesitate to get in touch. And of course, don’t forget to subscribe to our channel and make sure to hit that like button if you enjoyed the video!
#ESOMAR #ESOMARInnovation24 #MarketResearch #MRX #Innovation #Storytelling