Talking Insights
Researchers work every day to understand the changing landscape around them - but what deeper insights can we find through their work that can help shape our future? Join ESOMAR on a journey of discovery, as we bring together guests from around the globe to explore the biggest questions of today, diving deeper into the challenges that face our society, and uncover new insights about the world around us.
Talking Insights
Understanding Africa's Diverse Markets
Welcome to another episode of Talking Insights!
In this insightful conversation Serge Mumbu (Target SARL) discusses the unique challenges and opportunities of conducting market research in Africa. He emphasizes the importance of understanding the continent's diversity, the role of innovation and technology, and the need for continuous learning and adaptation in the field. Serge shares his journey in building a market research company and highlights the significance of customizing research methodologies to fit the varied cultural and economic landscapes across African countries.
If you want to know more about Target SARL: https://directory.esomar.org/company/3835/TARGET-SARL
The next Africa Community Circle is on the 17th of October, with the focus on exploring the role and future of online panels in market research, specifically in the context of Africa. 🎟️ You can join the event here: https://event.on24.com/wcc/r/4718179/148E6CC4893BE2D7AD22B2533CFDF3EB
This episode was recorded live at the ESOMAR Congress in Athens and sponsored by Question Pro.
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