Talking Insights
Researchers work every day to understand the changing landscape around them - but what deeper insights can we find through their work that can help shape our future? Join ESOMAR on a journey of discovery, as we bring together guests from around the globe to explore the biggest questions of today, diving deeper into the challenges that face our society, and uncover new insights about the world around us.
Talking Insights
Navigating the Cost of Living Crisis
Welcome to another episode of Talking Insights!
In this special episode recorded live at the ESOMAR Congress in Athens, we explore the impact of the cost of living crisis on different socioeconomic groups with An Hodgson from Euromonitor and co-author Jana Rude. Discover how inflation reshapes consumer behaviour and how businesses respond with nuanced strategies. We delve into the research methodologies behind their insights, which span data from over 100 economies, and discuss how technology plays a crucial role in driving adaptation and innovation.
This episode is brought to you with the support of Question Pro (https://www.questionpro.com/)
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