Building Trust in Brand Sustainability with Denise Hicks

Welcome to Talking Insights, every week our ESOMAR hosts explore the minds of researchers dedicated to understanding our ever-changing world. 

The conversation explores the complexities of sustainability in business, emphasizing the importance of genuine engagement, trust-building, and the need for brands to adapt to changing consumer expectations. It highlights the challenges brands face in aligning their sustainability claims with actual practices and the necessity of understanding consumer insights to foster meaningful relationships. The discussion also touches on the evolving landscape of sustainability and the imperative for brands to stay ahead of the curve.

Know more about C SPACE here: https://cspace.com/ 


This episode has support from Question Pro. You can learn more about the online survey software and tools here: https://www.questionpro.com/

Talking Insights and Research World are part of ESOMAR. 

Subscribe to ESOMAR - http://bit.ly/2Vk6j6a

• Research World - http://bit.ly/2UQpbul

• Follow us on Instagram - http://bit.ly/2DwFVfj

• Follow us on Twitter - http://bit.ly/2ZtT0PJ

• ESOMAR LinkedIn - http://bit.ly/2Drifcg

• ESOMAR Facebook - http://bit.ly/2ZrlU37

On this channel, you will find videos about our Research World media platform, our global and regional events, our membership benefits, the correct and ethical use of data, data standards, and more! If you have any questions or comments about any of our videos, don’t hesitate to get in touch. And of course, don’t forget to subscribe to our channel and make sure to hit that like button if you enjoyed the video!

#ESOMAR #ESOMARInnovation24 #MarketResearch #MRX #Innovation #Storytelling