Talking Insights

Polling Around the World | Ep. 1 - The US System

ESOMAR Season 4 Episode 1

Welcome back to Talking Insights; we start 2025 with a new series! 

Join us as we kick off our Polling Around the World series with Kathy Frankovic, one of the foremost experts in public opinion polling. In this insightful conversation, António and Kathy explore the evolution of polling in the United States, lessons learned from recent elections, and the transformative impact of technology on polling methodologies. They also discuss the critical importance of maintaining professional standards in a field that continues to shape democracies worldwide. Kathy’s decades of experience provide a masterclass in adapting to the ever-changing landscape of public opinion research.

✨ Don’t miss the rest of the series! Next week, we dive into Europe’s polling landscape, followed by episodes spotlighting Asia, South America, and global trends.

🌍 Save the date! February brings the highly anticipated ESOMAR Citizen Insight Summit event, a deep dive into how insights professionals contribute to global understanding. Learn everything here: https://esomar.org/events/esomar-citizen-insights-summit


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