Talking Insights
Researchers work every day to understand the changing landscape around them - but what deeper insights can we find through their work that can help shape our future? Join ESOMAR on a journey of discovery, as we bring together guests from around the globe to explore the biggest questions of today, diving deeper into the challenges that face our society, and uncover new insights about the world around us.
Talking Insights
Talking Insights explores the AI Revolution in Market Research
Continue the conversation on Synthetic Data and Artificial Intelligence with the re-broadcast of this episode. This time host Nikki discusses the impact of artificial intelligence (AI) on the market research industry with guests Ray Poynter and Xabier Palacio. They explore the formation and goals of the ESOMAR AI Task Force, the potential impact of AI on market research practices, and the importance of establishing ethical guidelines. The conversation also delves into the current applications of AI, opportunities for insights professionals, and the future of AI in the industry, including concerns about job security.
Chapters
00:00 Introduction to AI in Market Research
02:30 Formation and Goals of the AI Task Force
04:55 The Impact of AI on Market Research
06:52 Defining Artificial Intelligence
09:17 Establishing Best Practices for AI
11:04 Current Applications of AI in Market Research
13:30 Opportunities for Insights Professionals
15:44 The Future of AI in Market Research
21:03 Job Security in the Age of AI
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