Talking Insights
Researchers work every day to understand the changing landscape around them - but what deeper insights can we find through their work that can help shape our future? Join ESOMAR on a journey of discovery, as we bring together guests from around the globe to explore the biggest questions of today, diving deeper into the challenges that face our society, and uncover new insights about the world around us.
Talking Insights
The Unique Landscape in Vietnam’s Market Research | ESOMAR Renewal Tour 2025
In this episode of ESOMAR Talking Insights, host Antonio interviews Richard Burrage, the ESOMAR representative in Vietnam. They discuss Richard's extensive background in market research, the unique opportunities and challenges in the Vietnamese market, and the cultural influences that shape consumer insights. Richard shares insights on the role of young researchers, the importance of mentorship, and the upcoming ESOMAR Connect event in Vietnam, which aims to foster networking and professional development in the industry.
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This year, ESOMAR is uniting the market research and insights community across 12 countries for the Asia Pacific Connect 2025 Renewal Tour. Join us in Vietnam on 26 June 2025 to discover how the industry is evolving and renewing in this vibrant, forward-thinking region, from innovative methodologies to emerging trends like AI-driven insights.
Learn everything about the event here: https://esomar.org/events/esomar-connect-vietnam-2025
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