Talking Insights

Navigating Multimodal Market Research in the Age of AI

ESOMAR Season 4 Episode 22

In this conversation, Antonio and Stephen Tracy discuss the evolving landscape of market research, particularly in the context of generative AI and multimodal research methodologies. 

From blending traditional and digital methods to leveraging Gen AI, Stephen shares why multimodal research is no longer optional—it’s essential. Get a taste of what’s in store in his upcoming ESOMAR Academy training and learn how to future-proof your insights practice.

👉 Ready to take your skills to the next level?


 Sign up for Stephen’s training here:
🔗 esomar.org/tr4in1ng5/mastering-multimodal-research-in-a-post-gen-ai-world

Send us a text

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Talking Insights is a Research World and Esomar production.

Hosted by Antonio Almeida

Music by FreeMusicForVideo from Pixabay

Graphics by Brandon Heim

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If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.

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Esomar 2025