Talking Insights
Researchers work every day to understand the changing landscape around them - but what deeper insights can we find through their work that can help shape our future? Join ESOMAR on a journey of discovery, as we bring together guests from around the globe to explore the biggest questions of today, diving deeper into the challenges that face our society, and uncover new insights about the world around us.
Talking Insights
Navigating Multimodal Market Research in the Age of AI
In this conversation, Antonio and Stephen Tracy discuss the evolving landscape of market research, particularly in the context of generative AI and multimodal research methodologies.
From blending traditional and digital methods to leveraging Gen AI, Stephen shares why multimodal research is no longer optional—it’s essential. Get a taste of what’s in store in his upcoming ESOMAR Academy training and learn how to future-proof your insights practice.
👉 Ready to take your skills to the next level?
Sign up for Stephen’s training here:
🔗 esomar.org/tr4in1ng5/mastering-multimodal-research-in-a-post-gen-ai-world
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