Talking Insights
Researchers work every day to understand the changing landscape around them - but what deeper insights can we find through their work that can help shape our future? Join ESOMAR on a journey of discovery, as we bring together guests from around the globe to explore the biggest questions of today, diving deeper into the challenges that face our society, and uncover new insights about the world around us.
Talking Insights
Sustainability Insights: Understanding Urban Indian Consumers
In this conversation, Aditi Garg, a Consumer Strategy expert and Founder at Out of Syllabus, discusses India's evolving landscape of sustainability.
She highlights the differences in consumer behaviour between urban and rural populations, the emotional drivers behind sustainable choices, and the challenges brands face in effectively communicating their sustainability efforts. The discussion also touches on the role of guilt in consumer decision-making, the influence of community and social norms, and the importance of transparency in brand messaging.
Aditi emphasises the need for diverse narratives to resonate with different consumer segments and envisions a future where sustainability is integrated into everyday practices across India.
If you want to read the article discussed in the episode, you can find it here: https://researchworld.com/sustainability-library/sustainable-brands-urban-india-future-scenarios
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