Talking Insights

Beyond the Buzz: What Synthetic Data Really Means for Research

ESOMAR Season 4 Episode 31

In this episode, our host António and Richard Preeti delve into the complexities of synthetic data and its implications for market research. They discuss the semantics of the term 'synthetic data', the role of AI in generating insights, and the importance of grounding AI outputs in real human data. 

Richard emphasises the need for responsible usage of AI, the evolution of research methodologies, and offers advice for both seasoned professionals and newcomers in the industry.

Chapters

00:00
Understanding Synthetic Data: A New Perspective

10:16
The Evolution of Research Methodologies

17:04
Advice for Industry Professionals: Navigating Change

23:42
Introduction to Synthetic Data and Its Importance

24:47
Diverse Perspectives on Synthetic Data

24:54
Introduction to Synthetic Data and Its Relevance

25:59
Critical Perspectives on Synthetic Data Usage

Send us a text

-----------------------------------------------------------------------------------------------

Talking Insights is a Research World and Esomar production.

Hosted by Antonio Almeida

Music by FreeMusicForVideo from Pixabay

Graphics by Brandon Heim

-----------------------------------------------------------------------------------------------

If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.

-----------------------------------------------------------------------------------------------

Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a

• Follow us on LinkedIn - http://bit.ly/2Drifcg

Esomar 2025