Talking Insights
Researchers work every day to understand the changing landscape around them - but what deeper insights can we find through their work that can help shape our future? Join ESOMAR on a journey of discovery, as we bring together guests from around the globe to explore the biggest questions of today, diving deeper into the challenges that face our society, and uncover new insights about the world around us.
Talking Insights
Beyond the Buzz: What Synthetic Data Really Means for Research
In this episode, our host António and Richard Preeti delve into the complexities of synthetic data and its implications for market research. They discuss the semantics of the term 'synthetic data', the role of AI in generating insights, and the importance of grounding AI outputs in real human data.
Richard emphasises the need for responsible usage of AI, the evolution of research methodologies, and offers advice for both seasoned professionals and newcomers in the industry.
Chapters
00:00
Understanding Synthetic Data: A New Perspective
10:16
The Evolution of Research Methodologies
17:04
Advice for Industry Professionals: Navigating Change
23:42
Introduction to Synthetic Data and Its Importance
24:47
Diverse Perspectives on Synthetic Data
24:54
Introduction to Synthetic Data and Its Relevance
25:59
Critical Perspectives on Synthetic Data Usage
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