Talking Insights
Researchers work every day to understand the changing landscape around them - but what deeper insights can we find through their work that can help shape our future? Join ESOMAR on a journey of discovery, as we bring together guests from around the globe to explore the biggest questions of today, diving deeper into the challenges that face our society, and uncover new insights about the world around us.
Talking Insights
Embracing Our Inner Cyborg: The Future of Market Research
In this episode of Talking Insights, our host Antonio, explores the future of market research with guests David VL Smith and Adam Riley.
They discuss their article "Learning to Love Your Inner Cyborg" and their book "The Art of Collaborating with AI." The conversation delves into the integration of AI in market research, the cultural and leadership shifts required, and the essential skills for future researchers.
Don't miss their insights on embracing AI as a tool for creativity and innovation.
Read the Research World article: https://researchworld.com/innovations/learning-to-love-your-inner-cyborg
And order the book "The Art of Collaborating with AI": https://www.routledge.com/The-Art-of-Collaborating-with-AI-Harnessing-the-Power-of-Diverse-Thinking/Smith-Riley/p/book/9781032839851?srsltid=AfmBOooEEesPTBwvQr-EsAB3GWpqIV6Pzu8nM6KQbSQtC7iKUWhUtXmj
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