
Talking Insights
Researchers work every day to understand the changing landscape around them - but what deeper insights can we find through their work that can help shape our future? Join ESOMAR on a journey of discovery, as we bring together guests from around the globe to explore the biggest questions of today, diving deeper into the challenges that face our society, and uncover new insights about the world around us.
Talking Insights
The Shift Towards Inclusive Marketing
In this episode of Talking Insights, host Antonio speaks with Valeria Piaggio from Kantar about the Brand Inclusion Index, a groundbreaking study that explores how consumers experience diversity, equity, and inclusion in brands.
They discuss the evolution of brand inclusion, the importance of authentic representation, and the need for brands to address underrepresented groups. Valeria emphasizes that inclusion is not just a trend but a business imperative that can drive growth. The conversation also touches on the role of technology in promoting inclusion and highlights successful campaigns that exemplify these principles.
If you want to explore the Brand Inclusion Index follow here: https://www.kantar.com/campaigns/brand-inclusion-index
Chapters
00:00
Understanding the Brand Inclusion Index
04:15
The Evolution of Brand Inclusion
07:03
Identifying Underrepresented Groups
10:03
Strategies for Closing Inclusion Gaps
12:41
The Role of Technology in Inclusion
15:19
Successful Campaigns and Authentic Representation
19:44
The Importance of Inclusion for Brand Growth
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Talking Insights is a Research World and Esomar production.
Hosted by Antonio Almeida
Music by FreeMusicForVideo from Pixabay
Graphics by Brandon Heim
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If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.
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Esomar 2025