Talking Insights
Researchers work every day to understand the changing landscape around them - but what deeper insights can we find through their work that can help shape our future? Join ESOMAR on a journey of discovery, as we bring together guests from around the globe to explore the biggest questions of today, diving deeper into the challenges that face our society, and uncover new insights about the world around us.
Talking Insights
Exploring Market Research in Africa
In this second episode of our Talking Insights Live series, recorded at the Esomar Congress, we turn our attention to Africa — a continent full of innovation, creativity, and a fast-growing insights community.
Our guest, Siham Malek, explores how African researchers are transforming local challenges into global innovations, redefining how data, culture, and storytelling intersect. From shifting consumer behavior to the power of homegrown insights, this episode celebrates the people shaping the future of market research across the continent.
We also share an exclusive preview of the Esomar Africa Event, coming to Nairobi in February 2026 — a milestone gathering that will spotlight the vibrant energy and voices of the African insights industry.
👉 Talking Insights is a production of Research World and Esomar, bringing you stories, voices, and ideas shaping the global insights community.
https://esomar.org/events/africa-2026-africa-in-focus-turning-insights-into-action
-----------------------------------------------------------------------------------------------
Talking Insights is a Research World and Esomar production.
Hosted by Antonio Almeida
Music by FreeMusicForVideo from Pixabay
Graphics by Brandon Heim
-----------------------------------------------------------------------------------------------
If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.
-----------------------------------------------------------------------------------------------
Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a
• Follow us on LinkedIn - http://bit.ly/2Drifcg
Esomar 2025