Talking Insights
Researchers work every day to understand the changing landscape around them - but what deeper insights can we find through their work that can help shape our future? Join Esomar on a journey of discovery, as we bring together guests from around the globe to explore the biggest questions of today, diving deeper into the challenges that face our society, and uncover new insights about the world around us.
Talking Insights
The Future of Surveys: Engagement and Personalization
We keep exploring the best of the year at Esomar and in this conversation, Matteo Cera (from Glaut) explores the evolution of traditional surveys into more engaging and personalized experiences, aiming to better understand respondents' true thoughts and feelings without confining them to predefined options.
Developed by Glaut, AIMI is redefining how qualitative data can be collected at scale—combining the richness of in-depth interviews with the consistency, efficiency, and real-time fraud prevention of survey infrastructure. In a research environment increasingly challenged by low-effort responses and fraudulent participants, AIMI represents a new category of qualitative methodology.
Know everything here: https://researchworld.com/hot-topics/8-ways-market-researchers-are-using-ai-moderated-interviews-aimis
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Talking Insights is a Research World and Esomar production.
Hosted by Antonio Almeida
Music by FreeMusicForVideo from Pixabay
Graphics by Brandon Heim
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If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.
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Esomar 2025