Talking Insights
Researchers work every day to understand the changing landscape around them - but what deeper insights can we find through their work that can help shape our future? Join Esomar on a journey of discovery, as we bring together guests from around the globe to explore the biggest questions of today, diving deeper into the challenges that face our society, and uncover new insights about the world around us.
Talking Insights
Latest Episodes
What Makes a Researcher Irreplaceble?
AI is not just changing research teams—it’s rewriting who gets trusted with insight. Jordan Harper explains why the real challenge isn’t AI itself, but the people who adapt faster and start delivering convincing answers first.In this ep...
Who's really taking your survey with Stan Sthanunathan
AI can generate answers, but can it generate truth? Stan Sthanunathan says the insights industry is facing an existential test—and the real risk is not AI itself, but the outdated ways we still gather “evidence.”If you work in market re...
Your next Big insight is already there - Esomar Awards Winner
AI can speed up insights, but it cannot replace judgment, cultural context, or the human reality behind the data. That is exactly why this award-winning team’s approach stands out: they used AI to synthesize more than 80 documents across nine m...
Can AI replicate us? - Esomar Awards Winner
What happens when you run more than 100,000 synthetic simulations to test whether AI can really model people, culture, and behaviour? Adriana Rocha from Wortya shares the award-winning research project that stress-tested LLMs across Peru, Brazi...
The Insights behind 10x Customer Growth - Esomar Award Winner
Most B2B brands waste money marketing to everyone. This episode shows how one renewable energy company used research to find the real customer segments, match each one to the right channel, and turn a confusing market into a fivefold growth sto...