Talking Insights
Researchers work every day to understand the changing landscape around them - but what deeper insights can we find through their work that can help shape our future? Join Esomar on a journey of discovery, as we bring together guests from around the globe to explore the biggest questions of today, diving deeper into the challenges that face our society, and uncover new insights about the world around us.
Talking Insights
Latest Episodes
Your next Big insight is already there - Esomar Awards Winner
AI can speed up insights, but it cannot replace judgment, cultural context, or the human reality behind the data. That is exactly why this award-winning team’s approach stands out: they used AI to synthesize more than 80 documents across nine m...
Can AI replicate us? - Esomar Awards Winner
What happens when you run more than 100,000 synthetic simulations to test whether AI can really model people, culture, and behaviour? Adriana Rocha from Wortya shares the award-winning research project that stress-tested LLMs across Peru, Brazi...
The Insights behind 10x Customer Growth - Esomar Award Winner
Most B2B brands waste money marketing to everyone. This episode shows how one renewable energy company used research to find the real customer segments, match each one to the right channel, and turn a confusing market into a fivefold growth sto...
The Hidden Risk in AI Research Nobody Is Validating Yet
Wilko Rozema on the future of insights: why validation, not hype, will decide who winsAI and synthetic data are moving fast, but the real competitive edge in insights is no longer speed alone. Wilko Rozema of Dynata breaks down why the n...
What the Next Generation of Researchers wants You to Know - Live at the Esomar Congress 2026
Young researchers are reshaping market research and sharing what they’ve learned along the way.In this conversation from Esomar Congress, Molly Strawn-Carreno and emerging researchers discuss AI, bias, cultural nuance, mentorship, and b...