Talking Insights
Researchers work every day to understand the changing landscape around them - but what deeper insights can we find through their work that can help shape our future? Join ESOMAR on a journey of discovery, as we bring together guests from around the globe to explore the biggest questions of today, diving deeper into the challenges that face our society, and uncover new insights about the world around us.
Talking Insights
Exploring the World of Synthetic Data
In another extra episode of Talking Insights, our host António and the guests Dr. Nikolai Reynolds and Colin Ho discuss the concept of synthetic data.
They explore synthetic data's applications in product testing and the challenges associated with its use. They also explore how synthetic data is generated, its accuracy compared to real consumer data, and the importance of combining synthetic and real data for effective market research.
Learn everything about the future of synthetic data in the market research industry and a case study highlighting its practical applications.
The Research World article that sparked this conversation: https://researchworld.com/innovations/synthetic-data-just-a-hype-decoding-synthetic-data-for-product-testing
And the Ipsos report that goes with the article: https://www.ipsos.com/en-ph/humanizing-ai-2-the-power-of-product-testing-with-synthetic-data
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Finally, you can find all the information about the next ESOMAR conference in Lima, Peru in the link below:
https://www.esomar-latam.com/
Join us as Latin America ascends to new heights, bringing the research community together in the stunning city of Lima!
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