Talking Insights
Researchers work every day to understand the changing landscape around them - but what deeper insights can we find through their work that can help shape our future? Join ESOMAR on a journey of discovery, as we bring together guests from around the globe to explore the biggest questions of today, diving deeper into the challenges that face our society, and uncover new insights about the world around us.
Talking Insights
AI Revolutionizing Market Research | Talking Insights
In this re-run episode of Talking Insights, host Nikki Lavoie engages with Dharmendra Jain (DJ) to explore the foundations of AI and its transformative impact on market research. DJ shares insights on how AI differentiates from traditional methods, the critical role of data quality, and the future of AI in the industry, including the potential of generative AI and synthetic data. The conversation emphasises the importance of human intelligence alongside AI and the evolving market research landscape.
Chapters
00:00 - Introduction to AI in Market Research
03:00 - Understanding AI and Its Impact
06:05 - The Role of Data Quality in AI
09:00 - The Importance of Data Quality in AI
11:54 - Future of AI in Market Research
15:01 - Emerging Technologies and Methodologies
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