Talking Insights
Researchers work every day to understand the changing landscape around them - but what deeper insights can we find through their work that can help shape our future? Join ESOMAR on a journey of discovery, as we bring together guests from around the globe to explore the biggest questions of today, diving deeper into the challenges that face our society, and uncover new insights about the world around us.
Talking Insights
The Future of Experimentation: Insights from Heatseeker
In this conversation, Kate O'Keeffe, CEO and co-founder of Heatseeker, discusses the revolutionary approach of AI-driven experimentation in marketing.
With highlights on how Heatseeker differentiates itself from traditional A/B testing by providing real-time, data-driven insights that allow businesses to make informed decisions quickly. Kate shares experiences from Silicon Valley, emphasizing the importance of prototyping and innovation.
--------------------------------------------------------------------
Subscribe to ESOMAR on Youtube - http://bit.ly/2Vk6j6a
• Research World - http://bit.ly/2UQpbul
• Follow us on Instagram - http://bit.ly/2DwFVfj
• Follow us on LinkedIn - http://bit.ly/2Drifcg