Talking Insights
Researchers work every day to understand the changing landscape around them - but what deeper insights can we find through their work that can help shape our future? Join ESOMAR on a journey of discovery, as we bring together guests from around the globe to explore the biggest questions of today, diving deeper into the challenges that face our society, and uncover new insights about the world around us.
Talking Insights
Normalizing Disability in Advertising
In this conversation recorded live at the Esomar Congress in Prague, Georgia Phillips discusses the critical role of advertising in promoting inclusion.
Georgia highlights the lack of representation in media and the importance of normalising disability in advertising. Research reveals that inclusive ads positively impact brand perception among consumers with disabilities.
Finally, we also talk about the challenges of representing non-visible disabilities and the need for greater awareness and acceptance in society.
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Talking Insights is a Research World and Esomar production.
Hosted by Antonio Almeida
Music by FreeMusicForVideo from Pixabay
Graphics by Brandon Heim
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If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.
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Esomar 2025