Talking Insights
Researchers work every day to understand the changing landscape around them - but what deeper insights can we find through their work that can help shape our future? Join Esomar on a journey of discovery, as we bring together guests from around the globe to explore the biggest questions of today, diving deeper into the challenges that face our society, and uncover new insights about the world around us.
Talking Insights
The Continuous Insights Ecosystem That Keeps Brands Ahead of Consumer Shifts
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Unlock how AI is revolutionizing consumer insights—shifting from slow, project-based research to an always-on, real-time understanding of people's needs and contradictions. Ester Marchetti, Chief Innovation Officer at Bolt Insights, reveals how advanced AI tools are enabling brands to connect more authentically with consumers, uncover hidden truths, and make faster, more impactful decisions in a rapidly changing world.
In this episode, Ester shares compelling stories of AI-generated personas bringing real consumer struggles to life, transforming the way brands see and engage their audiences. You'll discover how AI enhances, but doesn't replace, the critical human skills of storytelling, judgment, and interpretation—showing why the future of insights is a perfect blend of technology and human expertise. We break down how insights professionals can develop storytelling muscles and critical thinking to remain indispensable in an AI-driven landscape.
Ester discusses the pivotal moment when AI moved from simple automation to a powerful, interactive force that makes consumer conversations more genuine and nuanced. She highlights the broader shift towards continuous intelligence ecosystems that respond instantly to market changes, enabling companies to act on real-time data instead of waiting months for reports. If you're a market researcher, brand strategist, or innovation leader eager to stay ahead, this episode teaches how to embed AI into your insights process without losing the human touch.
And as Ester prepares to host her upcoming master class at the Esomar Asia Pacific 2026 | Beyond Balance conference in Tokyo, she shares invaluable insights on how AI can underpin strategic storytelling and decision-making. Plus, catch Ester live on stage at the Esomar Asia Pacific 2026 | Beyond Balance, where she'll delve deeper into these transformative insights. This is essential listening for anyone passionate about understanding and connecting with consumers in a faster, smarter way—because in the future of insights, it’s human stories powered by AI that will lead the way.
Learn more here: https://esomar.org/events/asia-pacific-2026-tokyo
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Talking Insights is a Research World and Esomar production.
Hosted by Antonio Almeida
Music by FreeMusicForVideo from Pixabay
Graphics by Brandon Heim
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If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.
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